How Much Does a Luxury Home Cost
in Myrtle Beach in 2026?
Myrtle Beach Luxury Home is a boutique real estate experience serving buyers and sellers across Myrtle Beach and the surrounding areas.
The head agent, Rick Sarver, has years of real estate and business-owner experience and has lived in the Myrtle Beach area for over 15 years.
Every client works directly with Rick from first showing through closing.
If you are researching luxury real estate on the Grand Strand, the first question you are probably asking is what your budget actually gets you here — and whether this market makes sense compared to other coastal options. The answer changes significantly depending on which price tier you are shopping, and the gap between tiers is wider than most buyers expect before they start looking.
Why Choose Rick?
COMMUNITY ROOTS
Rick and DeAnn Sarver have called Myrtle Beach home since 2010. They built a business here, planted a church here, and raised a family here. When Rick represents you, you're working with someone who knows this market the way only a long-term resident can — the neighborhoods, the HOAs, the flood zones, and the people.
LOCAL EXPERTISE
From oceanfront estates on the Golden Mile to gated communities in Grande Dunes and Cypress River Plantation, Rick knows the Grand Strand's luxury segment inside and out. He's tracked this market through growth cycles, inventory shifts, and post-storm re-sales. That depth means smarter pricing, sharper negotiation, and no guesswork when it's time to move.
PEOPLE FIRST
Rick returns calls. He listens before he talks. And he'll tell you the truth about a property — even when it's not what you want to hear. No assistants, no coordinators, no handoffs. Every client gets Rick directly, from first showing to closing day.
Connect with Rick
What $500K–$800K Buys
on the Grand Strand in 2026
At this tier, buyers access the Grand Strand's premium residential market — not yet the true luxury segment, but well above the broader market median of $266,000. In practical terms, $500,000 to $800,000 on the Grand Strand delivers gated golf community living with resort amenities. Prestwick puts buyers on a Pete Dye course with 11 Har-Tru tennis courts less than two miles from the beach. Tidewater Plantation in North Myrtle Beach delivers a Ken Tomlinson-designed course ranked among the 100 best in America, with a private oceanfront beach cabana in Cherry Grove. Wachesaw Plantation places buyers on a Tom Fazio course on 700 Waccamaw River bluff acres with equestrian access. Del Webb at Grande Dunes — the 55+ enclave within the Grand Strand's premier gated community — sits squarely in this tier. Homes across these communities run from well-finished to custom, with lots typically a quarter-acre or less.
What $800K–$1.5M Buys in 2026
This is where the Grand Strand's genuine luxury market begins. At $800,000, buyers start accessing estate lots, direct waterway frontage, and communities defined by custom construction rather than production building. Cypress River Plantation delivers Intracoastal Waterway-front custom estates on half-acre-plus wooded lots with private dock permits, with listings averaging approximately $800,000. Grande Dunes Golf Village and Marina Village homes — golf course-front and waterway-front custom estates — populate the $900,000 to $1.5 million range. Estate homes in The Dunes Club on lots exceeding half an acre, shaded by century-old live oaks and positioned on a Robert Trent Jones course that hosted the U.S. Women's Open in 1962, frequently list in this tier. DeBordieu Colony in Pawleys Island — 2,700 gated acres, a Pete Dye and P.B. Dye course, an oceanfront beach club, and a 24-hour security gate — starts in this range and extends above it.
What $1.5M and Above Delivers
Above $1.5 million, the Grand Strand inventory narrows to genuinely irreplaceable properties. The median price for oceanfront single-family homes in Horry and Georgetown counties has more than doubled since the pre-Covid period, reaching approximately $2.1 million — driven by the reality that no new oceanfront residential lots are available anywhere on the Grand Strand. A recent Dunes Club oceanfront lot transacted at $3.3 million and was re-listed above that price almost immediately. Golden Mile estates along North Ocean Boulevard list routinely between $2 million and $5 million. Briarcliffe Acres oceanfront properties on 3,500 feet of legally protected private beach — a stretch that cannot be commercially developed under any circumstance — represent some of the most genuinely scarce residential real estate on the South Carolina coast. Buyers above $1.5 million are operating in a micromarket of 40 to 60 active listings across the entire Grand Strand at any given time.
How the Grand Strand Compares to
Other Coastal Markets
South Carolina's effective property tax rate of approximately 0.57 percent is significantly lower than Florida at 0.83 percent, North Carolina at 0.85 percent, and New Jersey at 2.49 percent. A $1.5 million primary residence in Horry County carries annual taxes of approximately $4,500 to $6,000 under the 4% primary residence assessment ratio — a fraction of comparable carrying costs in Palm Beach, the Hamptons, or Kiawah Island, where price premiums of 40 to 80 percent above Grand Strand equivalents are standard. That gap continues to attract high-net-worth relocation buyers from higher-cost states. Contact Rick Sarver at Myrtle Beach Luxury Home to discuss current inventory at your specific price point.